My designs for this safari brand, Serengeti Sights, aims to capture the feelings, colors, and culture I experienced on my trip to Serengeti, Tanzania. The safari company is one that people can book with to create the adventure they would embark on in the wildlife. I wanted to instill the awe and beauty that one might see on a safari while also staying true to values such as environmental conservation. Throughout my designs I intertwine the Tanzanian culture by using shapes and colors that appear in their clothing. The goal is to be educational about the wildlife, friendly like the Tanzanian people, and natural like the sights and people one will encounter in Africa.
